Marketecture Feed Drop: Podcast Ad Tech for Dummies
Sounds Profitable
00:00
Podcasting and Attribution
I think that's that sounds about right usually if there is optimization involved and it's a non disclosed percentage like the old ad.com model or L 90 it could be a lot higher 50 60%. If you're just doing effectively repping then probably 30 makes a lot of it right now is repping but a lot of them are building out their own value plays that are trying to get them closer to that 50% because they can represent the inventory unique. Almost all podcasting plays at this point are intent-based with no auto downloading on apple podcasts.
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