Business Of Biotech cover image

Multimodal R&D Management with Incyte's Jim Lee, M.D., Ph.D.

Business Of Biotech

CHAPTER

The Impact of a Celebrity Spokesperson on R&D and Patient Awareness

This chapter explores the effects of having a celebrity as a spokesperson for a pharmaceutical company, focusing on Insight's partnership with Mandy Moore for their exima therapeutics. While it doesn't directly affect R&D, the partnership indirectly benefits the company's goals of increasing awareness and educating patients about treatment options.

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