
Multimodal R&D Management with Incyte's Jim Lee, M.D., Ph.D.
Business Of Biotech
The Impact of a Celebrity Spokesperson on R&D and Patient Awareness
This chapter explores the effects of having a celebrity as a spokesperson for a pharmaceutical company, focusing on Insight's partnership with Mandy Moore for their exima therapeutics. While it doesn't directly affect R&D, the partnership indirectly benefits the company's goals of increasing awareness and educating patients about treatment options.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.