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123 - Top 10 Theme Nights That Sold Tickets & Won Fans

Sports Marketing Machine Podcast

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Exploring Themed Nights in Sports Marketing

This chapter delves into themed nights in sports marketing, using 'Batman Night' as a standout example to illustrate licensing opportunities with iconic brands. It also discusses innovative events like 'Bark at the Park,' showcasing how teams can attract diverse fan bases and enhance their experiences through creative promotions and niche offerings.

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