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Mike Evans (Fixer) | Define Success for Yourself

The CMO Podcast

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How Do You Create Value for Customers?

Frida Ghitis: How do you make sure that value for customers is inculcated in your culture? She says the company created what's called a public benefit corporation. Ghitis: It takes a lot of little course corrections to drive towards that end goal. "As a startup, we don't have to create profit right away"

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