How to Engage Backers on Kickstarter

I feel like we should be working to create raving fans right and a raving fan is gonna share your product your game whether you've got social media stretch goals or not. I think that probably goes a lot farther than just having a big list of hey if we get 200 Twitter shares or whatever we're gonna unlock this new scenario. That's just like a checklist to go down, so I feel like spending more time on how do I engage this backer base better would be the best use of my time. Do you have any advice on other ways to kind of engage backers or things that you've seen other people do? What could help somebody right now get published or get funded on Kickstarter