Why RCS Messaging is a Necessity -- Dimitiris Maniatis // Upstream
MarTech Podcast ™ // Marketing + Technology = Business Growth
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RCS - The Power of Text Messages
The power of any messaging based system is it can be personalized. Within RCS, you don't need to click here to continue. There's a more cohesive experience that allows you to transact within text messages. You're able to deliver without urgency and drive really powerful interactions and results.
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Transcript
