The Importance of International User Research

The only time I've done this is actually when it worked as a consultant for Vatnafal, the large energy company because they have offices in Holland, Germany, Finland and Sweden. The actual scenarios and use cases that you were testing weren't that different. To get the most out of local people, I think you've got to be local. And then a second thing I was thinking about a chat we had with Natalie and he a couple of years ago about the importance of culture.