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Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)
The Long Game
How Do You Use the Content Playground?
In sas, a lot of companies are concerned about the length of the on boarding time and how complex it's going to be to get people on board. And so i have to know what those other teams are doing. So again, awareness has traditionally been considered someti like bill boards or mass media or social medium. But if you look at proper social selling programms, they're doing what would be considered full funnel marketing on social media. It also affects how you think about content. I think about it in terms of depths, so conceptual, strategic and tactical, instead of awareness, consideration and purchase. That gives me all sorts of different depths, with the opportunity to learn intent journeys
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