2min chapter

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Ep. 4 - The 4 Pillars of Defensibility (NFX Masterclass)

The NFX Podcast

CHAPTER

Increasing Switching Costs With Network Effects

Embedding is it is deeply integrating a product or service into another customer's operations. So when people think of embedding they have to think first of enterprise software. But where we are today we see these embedding in all sorts of forms whether that's cloud services, APIs, take Stripe for example. They focused early on small fast growing companies that enable them to scale over time and very very significantly to become a massive organization. Same with Twilio providing APIs for communication services. Something that was traditionally very hard they made very very easy.

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