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American Ivy: Chapter 6

Articles of Interest

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Preppy Is Coming Into Style

Vanjaket was the first American menswear retailer that licensed in Japan. Preppy is slowly making its way back all throughout the 70s into the 80s. As David Marks writes in his book, Amatora, Preppy remains important today as the landmark moment when Japanese culture began to experience global trends in real time.

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