Scratching the Surface cover image

230. Sarah Whiting

Scratching the Surface

00:00

The Importance of Time in Graphic Design

I think part of that was just being too young to understand how to actually be a practicing designer, like yourself. And I also think a lot of graphic design is very sort of quick and responsive. And when you're working in with clients and on projects, they're often just isn't time for deep thinking or reflection - which I've always found frustrating. Irma Bohm, whose work is behind you, because it took how many years to do that Sheila Hicks book,. That was extraordinary story to say, no, this takes time to actually mind this work.

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