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Women's Reputational Loyalty to Women
Women report niceness as most important in a friend men value it too but just not to the same degree. Women tend to get upset if their friends aren't personally loyal to them so we tested this by looking at what transgressions would upset them. Joyce: Our female ancestors had a lot at stake because of another woman became disloyal to them that could mean a reputational attack and it could be something like spreading a rumor that you're cheating on your husband.