In business, it's like you've got to find out what Susie wants for lunch. So the first thing I had to do was figure out what people wanted so I could build it and then give it to them. But because I was too afraid to talk to anyone, all I could talk to was my dad. He built up this job board website and he sold his car to fund the site. It cost like six grand to build it all up. And we spent one year, full 12 months working on this. The war between my selfs really began when I didn't want to be in a cubicle.
Why do people think it's bad to be somebody who you're not? Why do people always say "Be yourself". "Stick to your roots" and "Don't forget where you come from?" In this podcats, we discuss why being yourself is a myth and a limitation in both life and business. It's counter-intuitive and it goes against everything that you've been told.