Jane mgonigl is a time new york times best selling author. Her first book explored human behavior inside m m os, massively multiplyer on line games like world of warcraft. She says that in those worlds we are driven by four one, urgent optimism,. the desire to act immediately to tackle a problem because we feel we have a reasonable hope of success. Three, blissful productivity, the knowledge that you will be happier while working hard than you will be sitting idle in the game wold. Finally, epic meaning. Gamers love to be attached to awe inspiring missions, to human planetary scale stories.