Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)
two & a half gamers
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How to Improve Your Campaigns by 20%
Felix: Facebook says this is going to improve your numbers by 20%. I was like, because they're making the numbers. So honestly, this is just like a lot of bullshit, but okay, what can you do? And either actually implement the Facebook SDK alongside the MMP you have and just only send. You can't have both of these measurements live at the like in one campaign. The moral of the story is if, ifyour performance when your campaign starts dropping, just start measuring the campaigns yourself.
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