#341 A brilliant marketing strategy will make a crap product fail faster: STUFF
The Mentor with Mark Bouris
00:00
Is It All About Brand Narrative?
John Simons is the founder and CEO of mancave, Australia's largest personal care brand. He says his company aims to appeal to both a grocery buyer and an end user. His focus has been on creating more brand awareness for its products. The firm also works with mental health charities in order to fund their programs.
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