When you're in the role of convincing them that it's not working for them, you're more likelyt elicit resistance. So ideally what you want to do is ask them the question that i remember or phil asking maybe 20 years ago,. Right? You know, like, let's get really clear about the outcome you want. And if you're not achieving it to the level that you want to achieve it, now let's work ther to figure out how to close that cap.

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