Customer Confidential: Untold Stories of Earned Growth cover image

Ep. 216: Ben Reason | Humanizing Experiences: The Power of Design in Creating Meaningful Connections

Customer Confidential: Untold Stories of Earned Growth

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The Emotional Experience of Electronics

The company is looking at the ownership experience of domestic appliances. It was also interested in how people live with their household items. Most people we spoke to have an innate sense of responsibility, not wanting to create waste.

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