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Startup Series: Made of Air

Inevitable

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How to Compete on Cost With Legacy Materials in the Built Environment

A lot of your customers to date are either luxury goods or you mentioned buildings in highly competitive urban environments. Both of those use cases feel like they're willing to pay a little bit of quote unquote green premium for lower emissions materials. And what we have is a material that can deliver negative emissions to a building without extra costs. So we don't have a green premium on our product within the next two years.

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