I think a big problem for me too is what exactly constitutes Canadian content because even if we ignore the heavy cultural imports, like you alluded to already. The whole sort of cultural pride thing is something that I observe in foreigners a lot, but not something that I can really relate to. You know, okay, on the subject of our friend John, who still works for us, yes, but he's based down in one of the Carolinas. Unlike for him, it's often a source of great pride that a particular hot sauce or whatever was- Sports teams. Because sports teams are sort of universal, at least in North America.

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