036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
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The Same Old Mathea of Awards Juries
The 50 million people on the watched that guy, john webster. He wen more awards than anybody, and he never even entered em. All viral means is free mediam. Mediam you haven't paid for. So i can take a five million spend and generate it inthe 25, 30 million market. What would have been one of those wii mere cats? When mere cats started, what 20 years ago? The biggest in the insurance industry in the what he call close comparison. Those two are the biggest. And this little, teeny one compare to market came in. That's not clever creative thinking. That's just a bit more style. That's art gallery thinking
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