2min chapter

At Work with The Ready cover image

Brave New Work 3. The Right (and Wrong) Ways to Message Change with Deirdre Latour

At Work with The Ready

CHAPTER

The Importance of Transparency in a Crisis

The fear of people fleeing is so intense that they just, and by the way, it's CEOs become CEOs because they are optimists. I feel like there's a middle ground and the middle ground has to be this sucks. And here's what we're doing now. We're going to do so if you're at Boeing, right. This is what went down. But now we're doing this, that, this, that,. that, that, and that. Right. Safety is absolutely paramount ahead of profit. You've worked with enough of them there. There's no such thing as a pessimistic CEO, period full stop.

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