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The Role of the Retailer in the Enforcement of Robinson Batman
I'm always struck by slotting fees and category management is just like so patently unfair. The way I started to really understand it the more I've looked at it is that the big retailers and the big CPG companies are kind of co-conspirators. And essentially, if you are kind of willing to do what Walmart wants of you and you keep Walmart happy, then you're given a certain room in which to exploit your own market power and kind of do well for yourself too. So we shouldn't understand these big CPG firms as victims so much as Robin to the Batman and Robin scenario here.