3min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Importance of Podcasting

"I think that podcasting has been severely underfunded for years and years," he says. "Now the difference is that you have buyers that now understand how influential podcast hosts are" The future looks very, very bright for audio programming that's digitally delivered, he adds.

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