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The Best of Scaling Up 2022

Scaling Up Business with Bill Gallagher

CHAPTER

How to Create a Triple Bind to Increase Sales

The triple bind is an NLP technique that helps salespeople understand why people choose them. It's a way of asking, "What would you say is most important to you?" and then creating a mutually purposeful relationship with the customer. Bill Bennett: Most salespeople fail in the very beginning when they don't know what their customers are interested in.

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