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4min chapter
Event-Led Growth and Customer Education with Mark Kilens (Airmeet)
The Long Game
Introduction
Mark Killins is the chief marketing officer of event-led engagement platform Air Meat. He also previously held the title of VP of marketing at HubSpot and went on to build HubSpot Academy from the ground up, which led the company to surpass US$600 million in revenue. We talk about lessons learned, moving into a CMO role, how to persuade stakeholders of your initiative and how to align with marketing and business goals.
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Discover
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