The Importance of Designer Collaborations in the IPO

With the weather in the UK right now I've actually taken to wearing mine with socks which I never thought I would do. It's one of those brands that is just like, it is one of those ugly shoes but I would say along with crocs and potentially boots, it kind of feels like it's a slightly more premium product. The designer collaborations give it that credibility - Manolo Blonick and Dior have all been popular.