Expanding the NFL Beyond Borders

This chapter explores the journey of introducing the NFL to international audiences, particularly in London, where initial skepticism has turned into enthusiastic support. It also delves into the art of creating impactful Super Bowl ads, blending creativity with brand essentials, and the emotional resonance these advertisements have with audiences. The speakers stress the importance of emotional engagement in marketing, encouraging a balance between data-driven strategies and heartfelt connections with consumers.

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