"I'm, i think, to understand everything i'm in a talk about to night. I'm apt to understand how i approach writing a column," he says. "My motto is, never think in the box. Never think out of the box." He adds: 'To create heat and light requires a chemical reaction' A new story is meant to inform but an opinion piece is actually meant to provoke. And if you read one of my columns and you say, am, i didn't know that,. That's good. More, more light.