In this episode, Steve Coughran breaks down what it really takes to build a winning strategy. He starts by clearing up a key misconception—strategy isn’t the same as strategic planning. Before execution comes clarity.
Steve walks through the fundamentals: defining purpose, identifying your core strategic problem, evaluating options, and building customer-focused initiatives that drive long-term value. He also explains why aligning strategy with finance—especially around growth and return on capital—is essential for building a high-performing, resilient business.
Whether you’re scaling a startup or rethinking your next move, this episode gives you the framework to think and lead more strategically.
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