The Importance of a Collaborative Conversation With Stakeholders

The C-suite report will give you the DNA, the data, all the way down. It would look like a 2K, 5X3 or a 2K ball. Anything that's B2B, the DNA of the SMB team is going to be different to the DNA of an enterprise team. And so you may have different go-to-market strategies. But ultimately, the history that you've got in your business will give us the data we need to benchmark what good looks like.