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Expert Insights: Cracking the Code of Effective Facebook Advertising with Andrea Vahl

The Art of Online Business

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Tracking Facebook Ad Performance and Setting Up a Facebook Ads Funnel

The speakers discuss the best way to track ad performance on Facebook, including using Pixel, conversion API, UTM data, and software like Hyros for accurate tracking. They also explore the importance of setting up a dedicated funnel for Facebook ads traffic and upgrading to Google Analytics 4 for tracking leads.

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