The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Maximizing Sales Opportunities through Collaborative Marketing Strategies

This chapter explores how effective marketing strategies create sales opportunities and align with revenue objectives. It emphasizes the importance of measuring opportunities and pipeline value while fostering collaboration between sales and marketing teams to celebrate collective achievements.

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