5min chapter

The HeyCreator Show cover image

What is the secret to writing high-performing content online?

The HeyCreator Show

CHAPTER

The Curious Gap in Your Headlines

If we draw a line down the middle, what you're doing is your telling the reader, this is the hero's journey. And then if you make it to the other side, here's what you're going to get in return. So by being conscious of realizing that you have to give the whole gap to the reader. This is not clickbait. This is how you pique curiosity. If you write a really strong headline, youd better spend the time to make something valuable. I really compressed headlines like s c o and still see the piece working. Time parents can be more avant-garde than most people realise. You want to come off as a little bit

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