4min chapter

The New Music Business with Ari Herstand cover image

Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

The New Music Business with Ari Herstand

CHAPTER

How to Reimagine George on My Mind

A lot of times it can be a film, music supervisor or an ad agency music producer might come to us. The goal is to reimagine it and what I find and the thing I like best about publishing specifically was peeling back those layers on what are just incredible songs. It's not one that Ray wrote and that is in our catalog because we have just kidding. That's okay because it gets referenced all time.

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