
Gibson vs Fender - Back From the Brink | 5
Business Wars
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Reviving Legacy: A Duel of Guitar Titans
This chapter explores a transformative moment in 1986 for Gibson as they seek to restore their legacy amidst fierce competition, including Fender's launch of the American Standard Stratocaster. It emphasizes the significance of nostalgia and connection, particularly through Les Paul, in appealing to a new generation of guitar enthusiasts.
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