6min chapter

What's New In Data cover image

Data Quality with Mark Freeman from On The Mark Data

What's New In Data

CHAPTER

The Importance of ETL Style Data Integration

I saw this firsthand, right? Because I work at a company that does data integration. It was challenging because teams were in such a mad rush to see other large companies get all this value from data they were trying to catch up and quickly move on. But now, as you mentioned, we're progressing to a better state, which is thinking about the data model. That's when ETL style data integration becomes popular again. So who owns that process of going from parquet file to prod data model? How does data quality fit into that equation?

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