S17E25: Inflation Eases & McDonald's Struggles: What’s Behind the Numbers? (Market Outsiders: May 13, 2025)
Strategy Simplified
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Examining McDonald's Shift to Mobile Ordering and Its Impact
This chapter explores McDonald's shift towards mobile app orders to boost customer engagement while also analyzing the implications for the in-store experience. The discussion compares this approach with competitors like Chick-fil-A and emphasizes the need for a deeper understanding of customer interactions and order behaviors.
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