The market will always win out. We can't force people's preference s into a box. If you decide that sleeves in shirts is oppressive, all of a sudden, let's just pick the most arbitrary thing that you can. But no one wants to wear pon shows. People who watch a ward show plummeting. No one's interested. The movies they put out, for the most part,. And lets are for kids, plummeting. Nobody's interested. I was talking to a good friend of mine who's a director an on like, what's going on? Clearly the market is telling you something here. Do you really see them sayingo we're going to stick with this