209 - How to Build a Strong Community | Dave Gerhardt
GTM Live
00:00
Building a Community With Expertise
Dave: The best be to be mark strategy is to lead with a education and an expertise. Expertise is a huge one, but it also moves into content as well. He says community needs to be centered around a movement or a change that's going on in the world. Dave: I think so many companies like, the bias is like, we want to make a community, but we also want to make it’s really beneficial to us as a brand.
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