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Athucydides in the Plague of Athens
The idea that ata misinformation follows a social net working pattern has been observed for thousands of years. In the plague of justinian, housewives were told to throw terra cotta pots out their windows in order to ward off the disease. This led to superstitions such as injecting yourself with bleach or irradiating yourself - and all kinds of rumours about how it could be prevented.