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#138 CEO Motive, Shoaib Makani w/ Ilya Fushman: Powering the Physical Economy
Grit
The Importance of Being Aware of Competition
Shabes: It's impossible not to be aware of competition in an enterprise sale. We have to know who's doing what and why we lose, he says. But it has to be through not the lens of I want to build something different, but rather I want to understand the customer problem,. Shabes: "Better products are almost always different"
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