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AI in Sales: Shifting Dynamics and Challenges
This chapter examines the increasing reliance on AI in the sales process, exploring both its potential benefits and drawbacks for sellers and buyers alike. The discussion highlights how AI can enhance training and support for sales professionals while emphasizing the irreplaceable value of human interaction in fostering genuine connections with customers. Speakers advocate for a more consultative sales approach, urging a focus on buyer needs and the importance of personalized engagement amid the growing use of technology.