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Affinity > Awareness | The Journey

B2B Growth

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Do You Want 10,000 Downloads?

If your goal is 10,000 and it's their favorite episode, then they're all going to download at least one episode. You'll have a lot of people that are just lurking and kind of listening. A bunch will be really big fans, but only a small percentage will be the true fans. Like in social media, 99% are lurkers, 9% are engageers and 1% are creators.

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