When i studied power when i came to slkan valley or in the teck business in the nineties, was as a journalist. For us to actually own ten per cent, twenty per cent of a pioneers company overtime, we really have to be remarkably impactful in how much we change their life. The more kind of life changy we are to the person, the more pricing power the organization has. But you know from experience how sharp elbowed those series a shrie einvestors are about keeping the terata and saying, i won't do this deal in i can hit this ownership percentage....