2min chapter

How I Built This with Guy Raz cover image

Sweetgreen: Nicolas Jammet and Jonathan Neman

How I Built This with Guy Raz

CHAPTER

Franchise Your Food Business?

We were always very scared of institutional capital. We were scared of raising money from livesige or private equity, becausethat's what it felt like. So for six years it was almost felt like we were boot strapping the business and just doing it with the three of us. And i mean, you had to have been intimidated by that, those conversations. Maybe hem now years later about them, I think we were....

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