Going Deep with Aaron Watson cover image

547 Cute Robotic Companions with Jacob Hanchar (Digital Dream Labs)

Going Deep with Aaron Watson

CHAPTER

What Is Good Marketing for a Robotics Company?

Kickstarter has cured some of that, where a lot of creators go out there and see if the's demand first, and then maybe back filling later. But at the same timeke, there is this thing, i've seen it happen so many times, where thereis just this lack of salesmanship and marketing that just allows good prducts to die. What people want is something cute and cuddly, like a vector that looks nothing like a human at all. They essentially want like an animal like product that freaks out like a baby, and that is kind of cool and cuddy at the sameTime.

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