New Books in Neuroscience cover image

David Badre, "On Task: How Our Brain Gets Things Done" (Princeton UP, 2020)

New Books in Neuroscience

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Cognitive Labor and Cognitive Effort Costs

The brain is in some sense both its own servant and master, right? It has to perform labor and manage that labor and benefit from the outcomes of that labor. We often experience a sentimental effort when we do something hard or we're thinking about something in a that's difficult. But if you give people the freedom to choose tasks, their reward they get for doing this task is the same. And one thing is it's seems as though ideas which are kind of older ideas like resource conservation haven't held up well to evidence.

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