Paul Hawken - Interconnected Futures - Fixing Business by Fixing Our Thinking
Reboot Business
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Redefining Business Sustainability
This chapter explores the urgent need for businesses to reconsider their relationship with nature in light of the ongoing ecological crisis. It emphasizes a shift towards regenerative practices that prioritize long-term sustainability over short-term profits, highlighting the conflicts and challenges faced by corporations in adopting these models. The discussion advocates for a holistic approach that integrates environmental considerations into corporate strategies, urging business leaders to think empathetically for future generations.
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