19min chapter

Reboot Business cover image

Paul Hawken - Interconnected Futures - Fixing Business by Fixing Our Thinking

Reboot Business

CHAPTER

Redefining Business Sustainability

This chapter explores the urgent need for businesses to reconsider their relationship with nature in light of the ongoing ecological crisis. It emphasizes a shift towards regenerative practices that prioritize long-term sustainability over short-term profits, highlighting the conflicts and challenges faced by corporations in adopting these models. The discussion advocates for a holistic approach that integrates environmental considerations into corporate strategies, urging business leaders to think empathetically for future generations.

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