Episode 488. Tom Critchlow, Writer and Strategy Consultant
Unleashed - How to Thrive as an Independent Professional
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The SEO MBA: A Cohort Based Course
I spent almost a year interviewing senior level SEO professionals for this VP of SEO role, and that there are almost no VP of SEO roles at big companies. The CEO turns to me and he's like, well, what if we hire them and you just teach them that executive presence? And that was a light bulb moment for me where I was like, I just spent a year being frustrated that no one in the industry had these skills. So then I had the name, those kind of the idea came first and then I found the name SEO MBA and I waslike, all right, this is the thing that I've got to do," she said.
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